| Social Media and Sustainable Tourism: A Literature Review, 3rd International Conference on Tourism Research |
Congreso |
3rd International Conference on Tourism Research |
Participativo - Ponencia oral (comunicación oral) |
28-03-2020 |
| The Effects of eWom in Social Media on Tourism Services |
Congreso |
3rd International Conference on Tourism Research |
Participativo - Ponencia oral (comunicación oral) |
28-03-2020 |
| Using gamification in accounting classes: students´ perception of entertainment and attitude |
Congreso |
11th annual International Conference of Education Research and Innovation - ICERI |
Participativo - Ponencia oral (comunicación oral) |
13-11-2019 |
| A literature review of the use of gamification in Accounting education |
Congreso |
11th annual International Conference of Education Research and Innovation - ICERI |
Participativo - Ponencia oral (comunicación oral) |
13-11-2019 |
| Academic performance and educational video games: does gender matter? |
Congreso |
11th International Conference on Education and New Learning Technologies EDULEARN19 |
Participativo - Ponencia oral (comunicación oral) |
2019 |
| Attitude toward educational video games: the role of engagement |
Congreso |
11th International Conference on Education and New Learning Technologies EDULEARN19 |
Participativo - Ponencia oral (comunicación oral) |
2019 |
| Gamification and Accounting Education: A Bibliometric Review |
Congreso |
11th annual International Conference of Education Research and Innovation - ICERI |
Participativo - Ponencia oral (comunicación oral) |
12-11-2018 |
| Teachers´ Attitude Towards Educational Video Games: The Role of Educational Level |
Congreso |
17th European Conference on e-Learning – ECEL |
Participativo - Ponencia oral (comunicación oral) |
01-11-2018 |
| Teachers´ knowledge and perceived availability of educational games |
Congreso |
10TH International Conference on Education and New Learning Technologies EDULEARN18 |
Participativo - Ponencia oral (comunicación oral) |
02-07-2018 |
| The role of educational level in teachers´ beliefs and use of educational games |
Congreso |
10TH International Conference on Education and New Learning Technologies EDULEARN18 |
Participativo - Ponencia oral (comunicación oral) |
02-07-2018 |
| Gamificación y emprendimiento: Un análisis bibliométrico |
Congreso |
XXXII AEDEM Annual Meeting |
Participativo - Ponencia oral (comunicación oral) |
06-06-2018 |
| Personal, technological, and motivational factors influencing teachers´ attitude towards educational video games |
Congreso |
Society for Information Technology & Teacher Education International Conference |
Participativo - Ponencia oral (comunicación oral) |
26-03-2018 |
| Track Chair |
Congreso |
Society for Information Technology & Teacher Education International Conference |
Organizativo - Presidente Comité |
26-03-2018 |
| Effectiveness of educational video games in vocabulary acquisition: an experimental design |
Congreso |
Society for Information Technology & Teacher Education International Conference |
Participativo - Ponencia oral (comunicación oral) |
26-03-2018 |
| Teachers’ adoption and beliefs of educational games |
Congreso |
10th annual International Conference of Education Research and Innovation - ICERI |
Participativo - Ponencia oral (comunicación oral) |
16-11-2017 |
| The motivational effects of educational video games: an experimental design |
Congreso |
10th annual International Conference of Education Research and Innovation - ICERI |
Participativo - Ponencia oral (comunicación oral) |
16-11-2017 |
| Funny marketing: atraer a los consumidores a través de comunicaciones de marketing innovadoras |
Congreso |
VIII ENCONTRO NACIONAL DE PESQUISADORES EM PUBLICIDADE E PROPAGANDA |
Participativo - Ponencia invitada/ Keynote |
24-05-2017 |
| Factors contributing student teachers' satisfaction with gamification |
Congreso |
9th International Conference of Education Research and Innovation (ICERI) |
Participativo - Ponencia oral (comunicación oral) |
14-11-2016 |
| Student teachers' intention to use gamification |
Congreso |
9th International Conference of Education Research and Innovation (ICERI) |
Participativo - Ponencia oral (comunicación oral) |
14-11-2016 |
| Student teachers' beliefs about gamification: the role of gender |
Congreso |
15th European Conference on e-Learning - ECEL 2016 |
Participativo - Póster |
27-10-2016 |
| Competencies and gamification: an exploratory research |
Congreso |
15th European Conference on e-Learning - ECEL 2016 |
Participativo - Póster |
27-10-2016 |
| The Role of Perceived Relevance and Attention in Teachers' Intention to useGamification |
Congreso |
15th European Conference on E-Learning - ECEL 2016 |
Participativo - Ponencia oral (comunicación oral) |
27-09-2016 |
| Tu comentario en Tripadvisor me ha convencido. Iré |
Congreso |
XVIII Congreso Nacional de Marketing (AEMARK) |
Participativo - Ponencia oral (comunicación oral) |
07-09-2016 |
| Teachers' Intention to Use Educational Video Games: A Technology Acceptance Model Approach |
Congreso |
10th European Conference on Games Based Learning - ECGBL 2016 |
Otros |
06-09-2016 |
| Teachers' Attitude towards and Actual Use of Gamification |
Congreso |
2nd International Conference on Higher Education Advances (HEAd) |
Otros |
26-07-2016 |
| When online reviews conflict: The effect of information cues and eWom adoption on behavioural intentions |
Congreso |
Global Marketing Conference |
Participativo - Ponencia oral (comunicación oral) |
21-07-2016 |
| The effect of brand familiarity and repetition of product placement in video games |
|
Global Marketing Conference |
Otros |
21-07-2016 |
| How Consumers Process Two-Sided Opinions and Make Judgments about Tourist Products |
Congreso |
23rd Recent Advances in Retailing & Services Science Conference |
Participativo - Ponencia oral (comunicación oral) |
11-07-2016 |
| THE USE OF GAMIFICATION IN MASTER DEGREE PROGRAMS. EFFECTS ON STUDENTS' SATISFACTION AND POSITIVE WORD OF MOUTH |
Congreso |
8th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
04-07-2016 |
| Gamification in Higher Education: Teachers’ Drivers and Barriers |
Congreso |
6th Future of Education Conference |
Participativo - Ponencia oral (comunicación oral) |
29-06-2016 |
| El efecto de la reparación emocional sobre la victimización en el bullying |
Congreso |
IV Congreso Internacional Mobbing Bullying |
Participativo - Póster |
16-05-2016 |
| Word of mouth research in marketing: a bibliometric analysis (2010-2014) |
Congreso |
International Marketing Trends Conference |
Participativo - Ponencia oral (comunicación oral) |
21-01-2016 |
| Video games and mobile learning: A Spanish developers approach |
Congreso |
III Encontro sobre Jogos e Mobile Learning |
Participativo - Ponencia oral (comunicación oral) |
2016 |
| The Effect of Ethnocentrism and Worldmindedness in Students´ Attitude and Satisfaction with a Multicultural Learning Activity |
Congreso |
8th annual International Conference of Education Research and Innovation (ICERI) |
Participativo - Ponencia oral (comunicación oral) |
18-11-2015 |
| GAME-BASED LEARNING: A BIBLIOMETRIC ANALYSIS |
|
8th International Conference of Education, Research and Innovation (ICERI) |
Participativo - Ponencia oral (comunicación oral) |
16-11-2015 |
| THE USE OF GAMIFICATION IN FOREIGN LANGUAGE TEACHING: A CASE OF STUDY |
Congreso |
7th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
07-07-2015 |
| KEY FACTORS INFLUENCING ATTITUDE TOWARDS MULTICULTURAL TEAM WORKING |
Congreso |
7th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
07-07-2015 |
| La investigación sobre Comunicación Boca-oído (WOM) en Turismo: Un análisis bibliométrico |
Jornada |
III Jornada AECIT de Proyectos de Investigación en Turismo |
Participativo - Ponencia oral (comunicación oral) |
03-07-2015 |
| An analysis on receptiveness of consumers to embedded brand messages in advergames: The role of gender in player’s behaviour |
Congreso |
13th Annual International Conference on Marketing |
Participativo - Ponencia oral (comunicación oral) |
29-06-2015 |
| Understanding consumer avoidance of brands embedded in advergames: The role of previous experience |
Congreso |
4th International Consumer Brand Relationships Conference |
Participativo - Ponencia oral (comunicación oral) |
21-05-2015 |
| Branded Entertainment: A Bibliometric Analysis |
Congreso |
4th International Consumer Brand Relationships Conference |
Participativo - Ponencia oral (comunicación oral) |
21-05-2015 |
| STUDENTS' ATTITUDES, SATISFACTION, AND LOYALTY TOWARDS A COLLABORATIVE LEARNING ACTIVITY ON INTERNATIONAL MARKETING |
Congreso |
9th International Technology, Education and Development Conference (INTED) |
Participativo - Ponencia oral (comunicación oral) |
02-03-2015 |
| THE EFFICACY OF USING SOCIAL APPLICATIONS (GOOGLE HANGOUTS) TO |
Congreso |
9th International Technology, Education and Development Conference (INTED) |
Participativo - Ponencia oral (comunicación oral) |
02-03-2015 |
| El uso del m{\'e}todo del caso como ejemplo de metodolog{\'\i}as de innovaci{\'o}n educativa en asignaturas transversales: manual de autoayuda del buen directivo |
Congreso |
XII Jornadas Internacionales de Innovación Universitaria |
Participativo - Ponencia oral (comunicación oral) |
2015 |
| Investigaci{\'o}n en branded entertainment: loa contribuci{\'o}n de las universidades espa{\~n}olas |
Congreso |
Jornadas Hispanolusas de Gestión Científica |
Participativo - Ponencia oral (comunicación oral) |
2015 |
| The Role of Attitudes and Ethicality on Branded Video Games (Advergames) Acceptance |
Congreso |
12th Annual International Conference on Marketing |
Participativo - Ponencia oral (comunicación oral) |
2015 |
| El uso de la gamificaci{\'o}n en la educaci{\'o}n superior: el caso de Trade Ruler |
Congreso |
XII Jornadas Internacionales de Innovación Universitaria |
Participativo - Ponencia oral (comunicación oral) |
2015 |
| MAIN DETERMINANTS OF TEACHERS' INTENTION TO USE FLIPPED CLASSROOMS: THE ROLE OF ATTITUDE, PERCEIVED USEFULNESS, AND UTILITARIAN VALUE |
Congreso |
6th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
07-07-2014 |
| THE USE OF A DEBATE LEAGUE AS A LEARNING TOOL: HIGH SCHOOL STUDENTS' ATTITUDES, SATISFACTION, AND INTENTION TO RE-USE |
Congreso |
6th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
07-07-2014 |
| El uso del debate como metodolog{\'\i}a de aprendizaje activo: actitudes y satisfacci{\'o}n de los estudiantes |
Congreso |
XI Jornadas Internacionales de Innovación Universitaria |
Participativo - Ponencia oral (comunicación oral) |
2014 |
| Principales barreras y facilitadores del uso de las flipped classrooms en el aula: una aproximaci{\'o}n cualitativa |
Congreso |
XI Jornadas Internacionales de Innovación Universitaria |
Otros |
2014 |
| Factores Determinantes de la Lealtad del Usuario hacia las Fan Pages en Facebook |
Congreso |
XXV Congreso Nacional de Marketing-AEMARK |
Participativo - Ponencia oral (comunicación oral) |
18-09-2013 |
| THE EFFECT OF STUDENTS' ATTITUDE ON ACCEPTANCE OF AND SATISFACTION WITH A SKYPE-BASED E-LEARNING SYSTEM |
Congreso |
7th International Technology, Education and Development Conference (INTED) |
Participativo - Ponencia oral (comunicación oral) |
04-07-2013 |
| THE ROLE OF HEDONIC PERCEIVED VALUE IN A SKYPE-BASED E-LEARNING SYSTEM |
Congreso |
5th International Conference on Education and New Learning Technologies (EDULEARN) |
Participativo - Ponencia oral (comunicación oral) |
01-07-2013 |
| Assessing Teenagers’ Behaviour Towards Mobile Advertising: Opening And Forwarding |
Congreso |
42th European Marketing Academy Conference (EMAC) Annual Conference |
Participativo - Ponencia oral (comunicación oral) |
04-06-2013 |
| THE ROLE OF PERCEIVED PERFORMANCE AND DISCONFIRMATION FOR INCREASING SKYPE-BASED E-LEARNING SYSTEM LOYALTY |
Congreso |
7th International Technology, Education and Development Conference (INTED) |
Participativo - Ponencia oral (comunicación oral) |
04-03-2013 |
| Investigaci{\'o}n sobre la eficacia de la publicidad en videojuegos: estado de la cuesti{\'o}n |
Congreso |
XXV European Academy of Management and Business Economics Conference |
Participativo - Ponencia oral (comunicación oral) |
2013 |
| La sostenibilidad curricular en los estudios de empresa: la experiencia de la Universidad Europea en Valencia |
Congreso |
I Encuentro Universitario de Sostenibilización Curricular |
Participativo - Ponencia oral (comunicación oral) |
2013 |
| Assessing the barriers to mobile social networking sites usage |
Congreso |
I Technological Innovation in a Mobile World Conference |
Participativo - Ponencia oral (comunicación oral) |
06-12-2012 |
| Teenagers Attitude toward mobile advertising: the role of irritation, entertainment and perceived usefulness |
Congreso |
XXIV Congreso Nacional de Marketing-AEMARK |
Participativo - Ponencia oral (comunicación oral) |
12-09-2012 |
| El glosario como herramienta docente transversal |
Congreso |
IX Jornadas Internacionales de Innovación Universitaria |
Participativo - Ponencia oral (comunicación oral) |
12-06-2012 |
| El uso de la narración transmedia en la enseñanza de casos de estudio de marketing |
Congreso |
IX Jornadas Internacionales de Innovación Universitaria |
Participativo - Ponencia oral (comunicación oral) |
12-06-2012 |
| Attitude toward and acceptance of mobile advertising: the role of irritation, entertainment and perceived usefulness |
Congreso |
41th European Marketing Academy Conference (EMAC) Annual Conference |
Participativo - Ponencia oral (comunicación oral) |
22-05-2012 |
| Marketing turístico y advergames: el caso de Valencia Quiz |
Congreso |
XV Congreso Internacional de Turismo Universidad y Empresa |
Participativo - Ponencia oral (comunicación oral) |
11-05-2012 |
| Principales formatos de la comunicación móvil en Turismo |
Congreso |
XV Congreso Internacional de Turismo Universidad y Empresa |
Participativo - Ponencia oral (comunicación oral) |
11-05-2012 |
| Key Drivers Of Online Social Networks Loyalty |
Congreso |
24th IABD Annual Conference |
Participativo - Ponencia oral (comunicación oral) |
19-04-2012 |
| Message-Driven Factors As Antecedents Of Consumer Attitude And Acceptance Of Mobile Advertising |
Congreso |
24th IABD Annual Conference |
Participativo - Ponencia oral (comunicación oral) |
19-04-2012 |
| Cultura fan, marcas y narrativas digitales: el caso de las Lego film |
Congreso |
I International Relato Digital Storytelling Conference |
Participativo - Ponencia oral (comunicación oral) |
21-03-2012 |
| THE USE OF DIGITAL TRANSMEDIA STORYTELLING FOR CASE STUDIES IN MARKETING EDUCATION |
Congreso |
6th International Conference of Technology, Education and Development (INTED) |
Participativo - Ponencia oral (comunicación oral) |
05-03-2012 |
| Motivos de uso de redes sociales m{\'o}viles: un estudio centrado en los adolescentes espa{\~n}oles |
Congreso |
XXII Jornadas Luso-Españolas de Gestión |
Participativo - Ponencia oral (comunicación oral) |
2012 |
| Nuevas oportunidades para la publicidad móvil: las aplicaciones publicitarias |
Congreso |
III Congreso Internacional Latina de Comunicación Social |
Participativo - Ponencia oral (comunicación oral) |
05-12-2011 |
| Retos y oportunidades de la publicidad actual |
Congreso |
III Congreso Internacional Latina de Comunicación Social |
Participativo - Ponencia oral (comunicación oral) |
05-12-2011 |
| LA LEALTAD DEL CONSUMIDOR HACIA L{\'I}NEAS A{\'E}REAS:?` ES LA SATISFACCI{\'O}N UNA CONDICI{\'O}N SUFICIENTE? |
Congreso |
XXIII Congreso Nacional de Marketing |
Participativo - Ponencia oral (comunicación oral) |
14-09-2011 |
| Determinantes de la aceptación de la Publicidad Móvil: Actitud Hacia La Publicidad, Control, Irritación y Utilidad Percibida |
Congreso |
XXIII Congreso Nacional de Marketing-AEMARK |
Participativo - Ponencia oral (comunicación oral) |
14-09-2011 |
| Investigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión |
Congreso |
XXV European Academy of Management and Business Economics Conference |
Participativo - Ponencia oral (comunicación oral) |
08-06-2011 |
| Situación actual de las comunicaciones de marketing mediante telefonía móvil |
Congreso |
XXV European Academy of Management and Business Economics Conference |
Participativo - Ponencia oral (comunicación oral) |
08-06-2011 |
| El nuevo consumidor en la era de los medios sociales: la figura del prosumidor y sus efectos en las comunicaciones de marketing actuales |
Congreso |
XXV European Academy of Management and Business Economics Conference |
Participativo - Ponencia oral (comunicación oral) |
08-06-2011 |
| El fen{\'o}meno fan y los videojuegos publicitarios un caso de estudio de modding aplicado a los advergames |
Congreso |
IV International Filmic Analysis Conference |
Participativo - Ponencia oral (comunicación oral) |
2011 |
| Mobile advergames: tipolog{\'\i}a de la oferta en Espa{\~n}a y oportunidades de negocio |
Congreso |
XXV Congreso Internacional de Comunicación (CICOM) |
Participativo - Ponencia oral (comunicación oral) |
2010 |
| Los contenidos publicitarios y el nuevo consumidor de medios digitales: del consumer al prosumer |
Congreso |
III Congreso Online- Observatorio para la Cibersociedad |
Organizativo - Otros |
2006 |
| Experimentando on-line: nuevos espacios, nuevos retos creativos |
Congreso |
Internacional Workshop on Multimedia Applications- INTERMEDIA 2001 |
Participativo - Póster |
02-05-2001 |
| Hibridación de géneros y formatos: un recorrido por el universo audiovisual de la red |
Congreso |
Internacional Workshop on Multimedia Applications- INTERMEDIA 2001 |
Participativo - Ponencia oral (comunicación oral) |
02-05-2001 |
| Ocio en la red: Análisis descriptivo de portales audiovisuales |
Congreso |
Internacional Workshop on Multimedia Applications- INTERMEDIA 2001 |
Participativo - Ponencia oral (comunicación oral) |
02-05-2001 |
| Spoofs y speculation ads: la perversión del spot publicitario en Internet |
Congreso |
Internacional Workshop on Multimedia Applications- INTERMEDIA 2001 |
Participativo - Ponencia oral (comunicación oral) |
02-05-2001 |
| Comunidades virtuales y sistemas de fidelización en portales audiovisuales |
Congreso |
Internacional Workshop on Multimedia Applications- INTERMEDIA 2001 |
Participativo - Ponencia oral (comunicación oral) |
02-05-2001 |
